The short version: I don’t currently own or shoot any of Sony’s newer cameras, so there’s nothing firsthand to review or recommend. That’s a personal systems choice, not a stance against Sony or the people who shoot it — the reasoning below is the honest version, not a marketing one..
Where it started
Let me be clear — I have nothing against Sony. My first video camera was a Sony Handycam DCR-TRV320E, bought in 2001. My second was a Sony DCR-SR58 HDD Camcorder, bought about ten years later.
Both of them still work — battery, charger, even the Hi8 tapes. That says something about Sony’s build quality, and about how things used to be made before mass production got this cheap.
The current lineup is genuinely good
I also think Sony’s current lineup has some genuinely strong options in every category — from the excellent beginner vlogging camera Sony ZV-E10 II, to its full-frame sibling the ZV-E1, to the newest addition, the Sony FX5.
Sony has a reputation for the best autofocus in the business, excellent specs, and industry-standard recognition. They’ve led on innovation more than once, leapfrogging the competition the way they did with the A7S III. The new FX5 is a good example of that pattern continuing: triple base ISO (800, 4,000, and 12,800 in S-Log3), internal X-OCN RAW encoding (LT, C1, and C2 profiles), with 4K 240p recording in X-OCN coming via a firmware 2.0 update.
So why no coverage here
Despite all of that, I don’t currently own any of Sony’s newer cameras, so I haven’t tested them firsthand — and this site only covers gear I’ve actually bought and shot with.
Building into multiple systems gets expensive fast, and Sony was the one I was least drawn to. I’ve always leaned toward the underdogs of the industry — Panasonic Lumix, Fujifilm — and Sony’s color science specifically never grabbed me the way theirs did.
If you’re a working professional, a camera is just a tool for the job, and Sony’s lineup offers genuinely excellent value for that. If you’re not shooting for your primary income, you get to choose gear based on what you’re actually drawn to — and that’s the path I took.
That’s the whole reason there’s no Sony coverage on this site. It’s a personal call, not a verdict on the cameras.
This isn’t permanent
This isn’t a fixed position. If Sony folds some of the FX5’s features into something like an A7S IV or a ZV-E2, and the price is right, I might genuinely pull the plug and get one. If that happens, it’ll show up in the Brand Hubs the same way every other system here did — bought first, covered after.
The systems I did build around
Nikon Z-mount, Panasonic Lumix, Fujifilm X-mount, Canon R-mount and DJI — all gear I own and test firsthand.